Call intelligence for regulated sales floors

Turn your top closer
into a playbook.

Every call read. What wins, written down.

You already know your cost per lead. You already know how many customers agree and then quietly disappear. What nobody can show you is what your best closers do that the rest of the floor does not. Cognifai reads every call, works out the difference, and hands it back as something the rest of them can copy. Not a score out of five. The specific behaviours that separate a sale from a no, measured on your own calls and priced against your own funnel.

Show me what our best closers do →

No migration. No IT project. Nothing for your agents to change.

1
month of your calls is all we need to start. No contract for month one. Every missed close, every dropped objection, every recoverable deal: named, timestamped and priced. In 7 days.
Start your pilot ↓
<5%
of conversations reviewed manually by the average firm.
You paid for 100% of those leads.
McKinsey & Company, 2024
100%
of your calls read, not a sample. No extra media spend: the leads are already bought and the conversations already happened.
The only question is what was said in them.
Scroll
Built for regulated sales floors that pay for their leads.
Insurance MGA Claims Management Mortgages Consumer Finance Debt Solutions Wealth Management
Where It Leaks

The conversations you never hear
are where the money is.

Acquisition is the biggest line in your budget. Every pound of it is spent to create one thing: a conversation. The entire return on that spend rests on how that conversation goes, and nobody in management ever hears it. That is not a QA problem. It is a P&L problem.

A month of your calls surfaces every leak: the buying signal nobody picked up, the objection nobody handled, the close nobody attempted. Specific calls, timestamped, so your team can listen and in a lot of cases ring them back.

What We Find

Your best closer creates sales in a certain way.
We’ll figure out their playbook.

From a paid engagement on a live regulated sales floor. Every ratio is real. The client, the sector and the adviser names are withheld.

On the calls that converted, against the ones that did not
42% vs 13%
Asked the credit question
64% vs 36%
Brought their reason back at the close
71% vs 40%
Probed every option
76% vs 59%
Opened the situation up

Four behaviours, measured on every call. The analysis is never told how a call ended, so the gap is what the conversations themselves show.

A second call is a coin flip.
Closing on the first call is not.

85 calls in that review ended with a second call booked. 51% of them converted. Where the customer proceeded on the first call instead, 79% converted. The second calls that did not convert are the single largest group of lost cases in the batch. Booking one is not the save it feels like on the floor, and no report the firm already had was telling them that.

The board the floor reads every Monday

Every call in this table is a no sale, so it is not ranking the calls. It is ranking what the adviser did on them. On a call that converted everybody looks good, because the customer was already there.

Adviser Lost calls Credit question Situation up Reason at close Every option Average
Adviser A ▲ 32 pts 2421%67%50%54% 48%
Adviser B = 2010%55%50%50% 41%
Adviser C – 2015%55%35%50% 39%
Adviser D – 110%64%0%9% 18%
Adviser E – 100%50%20%0% 18%

Same four behaviours, same kind of call, every adviser. The mark beside each name is the change on their own score since last week. Only improvement is shown on the floor board, because the point is to give people something to copy, not something to hide.

”
One anonymised review. What it cost, and what it sounded like.
£3m+
A year, on one floor
£250,000 to £350,000 a month in work already agreed and then never converted, roughly 1 in 5 of everyone who says yes. Counted from that client’s own funnel, not a sample. Banded, because the exact figure would identify them.
“This has been, obviously, the third time for reschedule… really quite bad practice for yourself to be doing that.”
Qualified and ready on all three occasions. The lead was paid for once and worked three times.
“Is there anyone that can help you with this?”  “There’s nobody around.”
Sixty-six minutes into a regulated advice call, stuck on a bank connection, with nobody to ask.
What Cognifai Delivers

One pass over your calls.
Three answers. Every conversation, not a sample.

Recovery
The revenue is already in your conversations. You just can’t hear it.
Every buying signal your closer walked past, every objection that was never handled, every quote that went cold. Surfaced, priced and routed to the people who can act on it while the customer is still warm enough to ring back.
Conversion
Your best closer and your worst one are working the same leads.
The gap between them is worth more than any media optimisation you will run this year, and it is made of things neither of them can see. We measure it on every call, so coaching runs on evidence rather than the four calls QA reached this week. It drags your average closer towards your best one, on leads you have already bought.
Proof
Next month you will know whether the fix worked.
Every other tool in this market hands you a score and leaves. We measure the same behaviours, the same way, on the same kind of call, month after month, so the change shows up as a number you can put in front of the floor. Nobody improves because they were scored. They improve because somebody showed them what the top closer does and then proved it moved.
Ask Better Questions

Stop sampling calls at random.
Start asking where the money went.

A keyword tool only finds what you told it to look for. Ask in plain English instead, and get the calls behind the answer:

→“Show me every lead we lost where the customer was ready to buy.”
Revenue
→“Find every call that ended without anyone asking for the sale.”
Revenue
→“Which closers are losing deals at the price objection, and what are they saying?”
Conversion
→“Which four things do my best closers do that nobody else does?”
Conversion

A keyword library only finds what you already thought of.
A scorecard only tells you who to blame.

What The Pilot Delivers

This is what you’ll find out.

The pilot findings. A full report drawn from one month of your own calls. Every pound of leaked revenue named and sourced back to a specific call. Every closer scored against the behaviours that convert.

51%
Of second calls convertedWhere the customer proceeded on the first call instead, 79% converted. Booking a second call is not the save it feels like on the floor.
42%
Asked the credit question, against 13% on the calls that did not convertThe widest single behaviour gap in the batch, and the one that moves first when it is coached.
32
Calls that ended with nothing agreedNo date, no next step, no commitment. Not a no, an unfinished conversation.
110 of 176
Calls that did not convert, all scored the same wayRead end to end, scored on the same four behaviours, with the adviser named. That is the board your floor reads on Monday.
The sales floor board: advisers ranked on four behaviours across the calls that did not convert
Harrison, Founder of Cognifai Intelligence
Built by an operator

Built by someone who ran regulated sales floors, and paid for the leads.

Cognifai didn't start in a lab. Harrison spent years building and running regulated contact centres, signing off enormous lead invoices every month, then having no idea what was actually said on the calls those leads turned into.

He then spent six years founding, scaling and exiting an international executive search business. That taught him what most vendors never learn: a contact centre is a revenue engine first, and any tool that forgets it gets switched off within a year.

"I've sat in your chair. I'd paid the huge web traffic invoices and I know exactly what is hiding in the calls nobody listens to."
Harrison Scott
Founder, Cognifai Intelligence
How It Works

Pilot. Fix. Measure.

The pilot is the proof of value.
Every call, every month, is the product.

The pilot reads a full month of your calls, so you can see what is in them, on your own data and in your own customers' words, before you decide whether to continue. After that it is the same read, every month.

01
One month, no contract
Pilot
One month of your calls, read end to end. Retrieved by read-only API. Full findings within 7 days, each one quoted from the recording with the timestamp behind it.
02
From the findings session
Fix
Every finding is written as a cause and a fix, not a score. Most are a script line, a handover rule or a rota change your team can make inside a week. We walk your own numbers with you and agree what gets fixed first.
03
Monthly, every call
Measure
Then every call is read the same way, month after month. You see whether the fix worked, what it was worth, and where the next leak has opened.
The Pilot

Start with one month of calls. No contract for month one.
We’ll show you where and why you’re losing sales, and how to fix it.

No keyword libraries. No migration. Nothing for your team to do.

Full findings within 7 days: what your best closers do differently, which closers are losing the leads you paid for, and the customers still worth ringing back.

1
30-min scoping call
2
NDA & DPA signed
3
Calls by read-only API
4
Full findings in 7 days
5
Fix, then measure monthly

Start your pilot

Tell us about your firm and we'll be in touch within 24 hours to scope it. NDA signed before any recordings are shared. No contract for month one.

Recordings and transcripts deleted within 30 days of each report, confirmed in writing. Only the adviser-level scores are kept, so improvement can be measured.
Strict confidentiality, governed by a signed Data Processing Agreement (DPA).
Transcribed in the EU. Analysed in AWS eu-west-2 (London). Never used to train AI models.
Something went wrong. Please email info@cognifai.uk directly.

Request received.

Thanks, your request is in. A member of the team will be in touch within 24 hours to book your 30-minute scoping call and get the report underway. Need us sooner? Email info@cognifai.uk directly.