Find
Why leads aren't converting, on every call.
- The reasons leads were lost
- The lost leads worth a second call
- Which cases should have been taken on
Helping regulated phone teams get the most out of every leadFor regulated phone teams
Find out why your leads aren't converting. Then fix it on every call.
Cognifai reviews every call to show why leads don't convert, what your best advisers do differently, and trains everyone else to do the same.
Built for regulated phone teams
- Legal
- Claims Management
- Insurance & MGA
- Consumer Credit
- Mortgages
How we help
Find it. Fix it. Prove it.
Most call analytics tools give you a summary. We tell you why your leads didn't convert.
Fix
What your best advisers do, made the standard.
- Coaching built from your own best calls
- One change per adviser, each month
- New starters up to speed faster
Prove
See it in your conversion rate.
- Every call reviewed again each month
- Conversion tracked adviser by adviser
- Compliance checks for your compliance team
What you get
The output, not a dashboard to learn.
One hour with your sales or ops lead to learn your products and scripts. Then we do the work. We handle the connection to your phone system, so there's no IT project and no prompts to write. Three documents, fictional samples, real format.
How to start
Start with 100 calls. This is the proof of value.
Works on top of the phone system you already run. We do the work with you, on site in your office.
- 01No cost
100 calls
Share 100 recent recordings. We review every one.
- 02No cost
Walkthrough
Findings within 7 days of your recordings landing. We walk you through them on a video call.
- 03Monthly
Every call
We review every call each month and work on site with your managers to coach the changes.
Disclaimer: 100 calls isn't enough to judge a whole phone team. It's enough to show you the depth of the analysis and exactly what you'll learn when we review every call.
Why it matters now
FCAA formal market study into claims management, opened May 2026, covering claims firms, lead generators and the law firms they work with. Interim findings due December 2026.FCA ↗
SRA107 live investigations into volume claims firms. Seven firms closed. The top concern: what clients are told before they sign.SRA ↗
FCAReviewing how home and travel insurance is sold, so customers get the right information at the point of sale. Two enforcement cases already opened.FCA ↗
Our view
Every lead you've paid for deserves your best adviser.
Our team have three decades of experience running phone sales teams in UK claims, consumer credit, insurance and other regulated industries.We know what a good call sounds like, and what a bad one costs.
Your data
Analysed in London
Transcribed in the EU.
Never trains AI
Your calls stay yours.
Deleted in 30 days
Confirmed in writing.
NDA and DPA first
Signed before anything is shared.
Get started
Start with 100 calls.
Tell us about your firm and we'll be in touch within 24 hours.
- 30-minute call to understand your team and your checks
- NDA and DPA signed before anything is shared
- 100 calls sent from your phone system
- Video walkthrough of your findings and league table
- Then monthly if you go ahead: every call reviewed, with your evidence packs
Request received.
Thanks. We'll be in touch within 24 hours to book your 30-minute call. Need us sooner? Email info@cognifai.uk.